Different scales. Different sectors.

Same approach: find what matters.


Pars Colloquium works with brands, institutions and founders across luxury, lifestyle and culture; from established businesses entering a new chapter to ideas being built from the ground up.
Our work can begin with a strategic question, a transformation, an anniversary, an experience or an idea that needs bringing into the world.


ICAP-SIRA
Heritage · Narrative · Brand Expression
For ICAP-SIRA’s 80th anniversary, Pars Colloquium developed the overarching narrative and editorial concept to bring eight decades of industrial history into the present.

The work included brand storytelling, research and content development, creative and editorial direction, and the concept and production of a bilingual anniversary bookazine.


ST. MORITZ ART FILM FESTIVAL
Cultural Partnerships · Brand Activation · Communication
For four editions, Pars Colloquium has collaborated with SMAFF on selected marketing and partnership initiatives, connecting the Festival with brands, cultural partners and audiences.

The work has included partnership development and activation, communication and social media support, content creation and selected audience-development initiatives.

DO-MINUS
Positioning · Experience · Growth
For this independent hospitality collection, Pars  Colloquium reframed the marketing approach around the guest journey, direct relationships and the moments between stays.

The work included positioning, customer experience and retention strategy, direct marketing, content and social direction, and initiatives designed to strengthen occupancy and repeat business.

STYLE & SERVICE INSTITUTE BY CARMELO SPINA                             Positioning · Narrative · Go-to-Market                                        Pars Colloquium helped build SSI from the ground up, shaping the proposition around a distinctive approach to beauty, service and professional development.

The work included naming, positioning, brand narrative, the proprietary SSI Method and Manifesto, programme architecture, content and editorial strategy, digital communication, launch and ongoing marketing direction.


SUNDAY DISCO SOCIETY
Concept · Experience · Community
A social concept built around a simple idea: reclaiming Sunday through music, unexpected places and human connection.

Pars Colloquium developed the concept, positioning and identity; experience and event format; communication and social content; local partnerships and collaborations; and the creative direction and curation of the SDS Collection.

RENÉ KERN
Heritage · Positioning · Continuity
Preparing the reintroduction of a historic Swiss jewellery house by translating its archive into a contemporary strategic and creative framework. Pars Colloquium worked across heritage research, brand positioning, product architecture and creative governance by identifying enduring codes, defining how the archive can be reinterpreted, and establishing the principles that can guide future designers, products and brand expression.

The work creates a disciplined bridge between what deserves to be carried forward and what the brand can become next.


Experience behind 

Pars Colloquium

25+ years shaping brands across          markets  and categories.

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Pars  Colloquium draws on senior international brand and marketing experience across luxury, retail, telecommunications and consumer goods, including leadership roles with: Bally · Unibail-Rodamco-Westfield · UPC Liberty Global · Danone.

That experience brings a broader perspective to every Pars Colloquium assignment combining strategic thinking, commercial discipline, cultural sensitivity and the practical experience of making things happen.

Different scales. Different sectors.  Different questions.

The objective remains the same: find    what matters, make it distinctive and turn it into value.