Pars Colloquium

Pars means part. Colloquium means conversation.  

That is also how we work.

We become part of the conversation around a brand by listening, questioning and connecting before helping shape where it goes next.

Maria Aguado Cabrera

Founder & Director

Pars Colloquium grew out of more than 25 years in international brand and marketing leadership across consumer goods, telecommunications, retail, luxury and culture.

The plumbing and the poetry.

Brands need both.
The plumbing is positioning, commercial logic, organisation, budgets, execution and measurement.
The poetry is meaning, imagination, culture, instinct and the details people remember.
Pars Colloquium works between the two.